Players Health Launches Bespoke Sports Insurance Product and MGA Operations Backed by OwlSurance

In less than 90 days, Players Health launched General Liability nationwide and is now writing GL and A&H nationwide in the US and Canada.

Piscataway, NJ – February 16, 2023 
– OwlSurance, a cloud business unit of ValueMomentum, Inc., is pleased to announce Players Health has successfully launched their MGA operations with a four-month go-live for General Liability and Accident & Health. The GL product was launched nationwide in a remarkable 90 days, followed by A&H deployment and expansion to all 50 US states and several Canadian provinces.

Players Health’s successful new insurance business was made possible with a broad move to a cloud-native environment with a headless instance of Socotra Connected Core integrated with OwlSurance Quote Management System, Rating and Engage for digital engagement with agents. OwlSurance managed the implementation as a certified partner of policy administration provider Socotra.

Based in Minneapolis, Minnesota, Players Health provides risk management services to sports organizations seeking to manage the health of young or amateur athletes, coaches, and owners. They aim to be a one-stop shop for a variety of services to promote the health and safety of athletes in today’s sports landscape. Insurance was a natural addition to Players Health’s existing modern ecosystem of products and services and their next target for growth. They needed MGA capabilities, including agent tools and online quoting, to offer a bespoke insurance product to their clients.

“The ability to deliver insurance products digitally was critically important to us as a way of expanding our top-notch risk management services for sports organizations,” said Tyrre Burks, Founder and CEO of Players Health. “In partnership with OwlSurance and Socotra, we have achieved our aggressive timeline to roll out insurance offerings to start benefiting our customers immediately.”

Sandeep Bajaj, Group Chief Information Officer of Players Health, added, “A seamless and engaging digital experience is one of our key differentiators for our clients. With these cloud-native tools from OwlSurance and Socotra supported by OwlSurance’ tech concierge services, we’ve built the foundation for success in our insurance expansion. It’s now fast and easy for us to launch products quickly in multiple geographies and pivot with tweaks to both products and experience flows to address market changes and new audiences.”

Players Health selected OwlSurance to implement Socotra Connected Core with a robust combination of OwlSurance solutions and services for front-end, rating, digital engagement, and API and integration gateways. Players Health also forged a strategic applications partnership with OwlSurance. Going forward, OwlSurance will provide a new case management app for Players Health and support all of the company’s current and future apps. OwlSurance also provides ongoing tech concierge services for Players Health, including API and integrations, infrastructure support, and a help desk. A full case study is now available at

“For Players Health, the success of the project hinged on being able to rapidly add new products to existing, streamlined quote-bind journeys, make product and experience changes in a low-code environment, and stitch together multiple systems within native cloud capabilities,” said Anant Iyer, President, Markets and Outreach for OwlSurance. “User experience is one of the most important key differentiators that Players Health identified in our initial meetings, and we were pleased to be able to meet all of their requirements while going live in all US states in 90 days.”


 ValueMomentum provides IT services and solutions to insurance, financial services, and health care. Customers choose ValueMomentum due to the company’s track record of delivering value and driving momentum to customers’ business initiatives. ValueMomentum accomplishes this by applying a time-tested formula of combining strong technology expertise with deep industry experience. For more information, visit

About Players Health

Minneapolis-based Players Health is a sports technology platform providing digital risk management services, reporting tools and insurance products to sports organizations to comply with changing athletic environments and responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today’s sports landscape. For more information, visit

About OwlSurance
OwlSurance, a cloud business unit of ValueMomentum, provides affordable and simplified cloud solutions and enterprise-class services that insurers need to succeed in a digital world. For more information, visit

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OwlSurance, a cloud business unit of ValueMomentum
Lis Maguda
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